The brand of Shangri-La began in 1971 and up till now has a series of hotels and resorts located in the Southeast Asia such as Manila, Dubai, Thailand and Singapore. The brand is famous for its legendary hospitality, inspirational architecture of hotels, and incorporation of natural approach to resort design. Rasa Sentosa Resort, Singapore is the only beachfront resort in Singapore. The series of hotels and resorts have won numerous awards and other global recognition of excellence in both service and facility.